With the fierce competition in the dentist clinics market the client needed a strong and convincing identity for his Scandinavian Clinic. Located in Poland, the Clinic specializes in services for Norwegian patients – the designer wanted to make them feel at home. They developed the entire concept from logo and colour scheme, via printed materials and website, till interior wayfinding signage.
Creative Direction: Krzysztof Kozak
Art Direction: Marzena Płaszczyca
Design: Marzena Płaszczyca and Iga Kopiec