Blending rich olive oil with fiery chili flakes, Sobelini is a premium chili oil crunch crafted to elevate pizza, pasta, and more with heat, texture, and attitude. The product merges Italian tradition with New York swagger, making it a standout in today’s competitive food market.
Sobelini came to Wagon Studio for brand identity and packaging design that could capture its bold flavor and unique personality. As a branding agency working across consumer goods, CPG brands, they were tasked with creating a visual identity that blended classic Italian flavor cues with the edge and energy of New York City.
To bring Sobelini’s fiery spirit to life, Wagon Studio built the foundation with a tall, condensed typeface that conveys confidence and attitude. They developed a dynamic graphic system full of movement and charm. At its center is a charismatic chef character; always in action, always dishing out flavor, adding a playful, approachable layer perfect for snack packaging design and modern shelf appeal.
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