Ordinary tequilas can be quite one dimensional. Aged in one way – bourbon barrels, and drunk in one way – fast. But Storywood is no ordinary tequila. A tale of two personalities, two cultures and two national drinks, it’s the creation of a Scotsman and a Master Tequila Distiller who age their tequila in ex-Scotch barrels, unlocking new flavours with every stave.
After developing an extensive strategy to pinpoint Storywood’s place among consumers, competitors and the drinks market as a whole, it was time to dive into brand identity. With Mexican heart and Scottish soul, Storywood is the new era of tequila and it was important our brand reflected that. Inspired by the brightly painted walls of Mexico and Scotch’s bold number cues, Thirst created a striking two-tone colour pallette with a eye-catching slogan to match: Live free, sip slow.
Thirst developed a series of posters and billboards using bold copy, vibrant colours and interweaving the icons or Milagros (Mexican charms that bring good luck) they hand-drew as part of Storywood’s rich visual language. Alongside this they built out thorough guidelines for photography, advertising, web and social media to ensure Storywood is always showing its best side.