Strangers® is a bold new confectionery brand created by Valgosa, a family company with a heritage in spice craftsmanship dating back to 1912. Built on over a century of expertise, the brand blends traditional knowledge with a spirit of experimentation, aiming to redefine the boundaries of flavor and challenge conventional expectations within the candy category.
The project set out to define the strategic positioning, identity, and packaging system for Strangers®, establishing it as a disruptive player in the confectionery market. In a category dominated by predictable flavors, visual codes, and sweetness-driven narratives, the challenge was to create a brand that could break category conventions, appeal to a more mature audience, and introduce a new, curiosity-driven way of experiencing candy.
Check out the Instagram and Behance sites.
