Through creative collaboration with the Superfrau founder team, fenomenal created a brand vibe and personality to connect with Gen-Z and millennial consumers who care about the planet, sustainability and their own health.
Superfrau founders wanted the brand to be different, weird, quirky, and wonky. fenomenal created a brand personality and language that is unapologetically in-your-face, to break through the crowded RTD beverage category. But she’s still cheeky, ironic and doesn’t take herself too seriously, even while educating about the functional benefits of whey for the mind and body, and its sustainable benefits for our planet.
Bold, shocking, 100% magenta leads the big design and graphic elements of the packaging design. Quirky typography gets the conversation started about upcycling. ALL CAPS scream a little, too. Superfrau didn’t want to be just another can in the refrigerator case. She wants to shout-out and stand-out as the first sustainable upcycled whey functional sparkling beverage.