The 24 solar terms are part of the traditional Chinese calendar and agricultural civilization. The ancient Chinese divided the sun’s annual circular motion into 24 segments. Each segment was called a ‘Jie qi’ or solar term, which was used to guide agricultural affairs and farming activities.
A total of 24 Illustrated typography posters were designed to represent the core contents of different solar terms. Bright Woo attempted to present Chinese characters in an entirely new and informative manner. By combining pictorial storytelling and the inherent meaning of the characters themselves, each expresses the Solar Terms‘ climate, phenological features, agricultural production behavior as well as ancient poetry of the solar terms. Each poster consists of two graphic characters inspired by the style of traditional Chinese ink painting and brush calligraphy, featuring both recognizability and decorativeness as well as profound significance.
Check out the Instagram and Facebook sites.
