The Brass Onion is a modern American restaurant with low country flare and traditional family favorites. Located in Overland Park, Kansas this eatery has become an everyday favorite for locals. The goal was for the branding to feel somewhat elevated yet approachable and light-hearted-paralleling the menus diverse, refined comfort food offerings. The brand components consisted of a logo system, brand identity system, four different menu designs, coasters, to-go packaging, interior and exterior signage.

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The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

The Brass Onion by Carpenter Collective

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