When Marx Design were briefed, they immediately knew this was an opportunity to create an exceptional piece of work. With Kate Phillips from TypeB they developed a brand positioning built on TTHC’s values of honesty and Transparency. As the honey is only purchased online, the packaging plays an important part in the brand experience, one they developed into a canvas to communicate the values of the company. Marx worked closely with Think Packaging to create a completely unique protective case to ship the precious Manuka honey, that doesn’t require bubble wrap, foam filler or nasty petro-chemicals.
The True Honey Co. use MGO to measure Manuka quality. It was therefore important to make their ratings, which are a focal point of their brand’s transparency, the hero of the packaging. Large, modern typography highlights their pride in their honey in a bold, yet humble manner. Every finish was laboured over – multiple illustrations, foils used on black stock, high-builds and textured finish on the labels. This attention to detail has created packaging that truly reflects The True Honey Co.’s premium product and honesty-driven brand positioning.
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