StrangeLove engaged Marx Design to develop “Another StrangeLove Production” Tipple Topper. A superior cocktail garnish brand featuring all-natural Australian dehydrated beverage garnishes, designed for fine drinking at home.
Using the overarching design strategy for StrangeLove of “borrow from the past, modernise for the future”, Tipple Topper hangs off the single minded idea of “Fix Your Drink”, inspired by utilitarian emergency army food rations. The fit for purpose typography used is “SAA Series” the official typeface used on Australian road signage. The packaging imagery is no nonsense and clearly communicates what the product is, while the serving suggestions are aspirational, embracing the theatre and taste of what you would expect from a Melbourne bar experience. The result is unlike anything in the category, and feels like a likeable cousin of the StrangeLove family of products.