True Gum is the first all natural, 100% biodegradable and plasticfree chewing gum in Denmark. The people behind True Gum asked Studio Lou to come up with a new packaging design to help the brand spread the word of their environmentaly concious chewing gum and great taste.
The task was to help them to emphasize the 100% natural ingredients and great flavour of the gum and establish the brand through a tweek of the existing logo, a complete redesign of the packaging and clearer communication on the little boxes.
Studio Lou designed a packaging with an illustration of the main ingredient and flavour as the center piece and made the rest very simple.
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