Urban Tails is a new pet store network dedicated to offering top-quality products and creating an inclusive, comfortable, and welcoming space for pets and their “parents.” At Windfor’s, they developed the brand from the ground up, with a strategy and identity system rooted in empathy, care, and community.
What made the process truly special is that almost every team member involved in the project was a pet parent. This personal connection helped craft a brand that intuitively understands the emotional connection between animals and their humans.
Check out the Instagram and LinkedIn sites.
