SNASK created the packaging and identity for the Danish ice cream brand Wauw. They started by naming the brand to Wauw as it’s the feeling you get when you eat the ice cream. In order to differentiate the packaging from competitors they chose a black case. They wanted to avoid the luxury bracket so we used a “tasty” and “kind” typography and form. SNASK used the classic ice cream ball since it’s great as well as geometric. They also added a shadow to the logotype to harmonize with the shadows of ice cream balls.