A Taste of Puerto Rico – Wepa! Coffee is a new company that sells Puerto Rican coffee. Looking to bring the brand to life, the team contacted Ingrid Picanyol Studio to develop a graphic identity and packaging design that would match the quality of their product and capture the flavour of its Puerto Rican origin.
In Puerto Rico, people call themselves Boricua. A unique name that honours their island heritage, Boricua is a state of mind and a way of life. If you’ve ever been to Puerto Rico, you will have heard the expression “Wepa!” It is about as Boricua as it gets. You don’t say it. You YELL it. But what does it mean? Similar to Wow! or Awesome!, Wepa! demonstrates excitement, pride or joy – particularly in patriotic situations, which for Puerto Ricans is all the time!
Check out the Instagram and Behance sites.
