Xochi is a prebiotic soda made with 100% natural ingredients, developed in close dialogue with the traditions surrounding aguamiel.
The visual identity draws from everyday Mexican graphic culture — street signage, festive clothing, decorative elements and popular visual expressions — reinterpreted through a contemporary, playful lens.
The packaging system celebrates color, bold typography and graphic abundance, aiming to feel vibrant and joyful while engaging with cultural heritage from a contemporary perspective.
Check out the Instagram and Behance sites.
