Zo, meaning ‘tea’ in Wu Chinese language, is the name Analogue selected for a new independent loose-leaf tea company. They use only the finest organic botanicals to create unique blends, which not only taste great but detoxify the mind, body and soul.
To reflect the quality and feel good benefits of the teas, Analogue adopted a playful approach to the design that included abstract patterns informed by the geometry of the logo combined with a carefully selective palette of popping fluro Pantones. The tube is secured with a perforated adhesive label and when twisted to open, you’re hit with the exquisite aroma of the tea.
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