Metaklinika created the packaging design for Design Papers 2021. Europapier is an Austrian company which has been distributing paper worldwide for 50 years. This is the fifth catalogue that Metaklinika made for Europapier and it was their great pleasure that they got the chance to develop design for something they also use daily.
Metaklinikas basic idea was to examine the relationship between form-function-aestheticism, and they thus treated the very contents of the catalogue, the list of different types of paper, as the main design element.
Catalogue as an object has a fundamental influence on design as a whole, since many design decisions are made based on the paper contained in one such catalogue.
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