The brand Eat Real refresh spearheads a big shift in positioning from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials.
Browsing Category Packaging
YALA Greek
Yala is a brand offering authentic Greek ice cream, created in Greece and churned in America, with roots in the founder’s grandfather, Papou. The brand embodies warmth and tradition, designed by Herefor to be inviting and playful, incorporating elements of Greek architecture and nostalgic American ice cream shop aesthetics.
Dilmah Watte Ceylon Teas
Dilmah founder Merrill J. Fernando has chosen four remarkable teas from Sri Lanka’s diverse tea regions, highlighting the effects of elevation on flavor. This collection exemplifies top-tier tea craftsmanship. To enhance their unique qualities, a new modern packaging design was introduced, aimed at showcasing Dilmah’s finest offerings.
Perro Verde
Perro Verde, a mezcal brand in Los Angeles founded by enthusiasts and guided by mezcalero Don Porfirio Chagoya, recently gained investor Benicio del Toro. The brand focuses on rare agave varieties and aims to merge luxury with artisanal traditions, honoring cultural heritage while maintaining mezcal’s authentic craftsmanship and spirit.
Panettoni Incardona
The Incardona brand identity embodies balance through shapes and contrasting weights, utilizing color and typography for a warm, recognizable visual system. Inspired by Christmas, it incorporates a playful word connection to gift-giving, creating a coherent contemporary ecosystem that highlights product details and storytelling.
1001 Nuts
1001 Nuts rebrands to go global while retaining its core identity. K2 enhances its visual language, making it sleeker and bolder. The new brand story and illustrated system blend tradition with transformation, reflecting the essence of the original while positioning itself for a broader audience. Check their Instagram and LinkedIn for more.
Budcraft CBD
Budcraft CBD collaborated with Design Happy to create a playful brand identity, inspired by 1920s animation. They developed whimsical characters representing each flavor against a classic-blue backdrop. This unique blend of nostalgic art and modern design helps Budcraft CBD stand out in the wellness market.
Desert Bloom
Desert Bloom is a small-batch chocolatier inspired by the Southwest, using local ingredients like prickly pear and blue corn. Its brand identity features sturdy logos and rustic typography, reflecting the region’s beauty and charm, while creating a unique shelf presence emphasizing land and craft.
Portland Coffee Roasters
Portland Coffee Roasters aimed to expand their specialty cold brew presence after 30 years in Portland. They partnered with Food Court Creative to develop a striking identity for their cans using playful typography and bold colors. Key flavor notes and attributes were highlighted to attract coffee enthusiasts.
Ukino Matcha
Ukino Matcha came to Siena Zadro with the brief of creating a sister brand to their T totaler, a brand that would truly embrace Matcha as a product and market seperate from the Sydney cafe culture. Amber (Owner and Founder of Ukino Matcha), wanted to specialise deeply …
Chocolulu
Chocolulu: A name that dances in your mind, catchy and unforgettable. With playful simplicity, it instantly highlights the quality and delight offered by the unique range of beverages. The word ‘Lulu,’ in slang, is used to describe something or someone extraordinary and one-of-a-kind …
CAKE Coffee
CAKE is a ready to drink coffee brand founded in Lisbon, Portugal. The name is an acronym for Coffee And Kindness Everyday, capturing the brand’s belief that coffee, like kindness, is best when shared. The products are meticulously crafted with a focus on quality and enjoyment …
Giobatta
Giobatta is a premium extra virgin olive oil, celebrating purity, tradition, and flavor. The branding and packaging are inspired by the crates used to transport olives from the field to the oil mill. The design emphasizes purity and authenticity, letting the vibrant, …
Maison Fleuret
Maison Fleuret, located in the heart of Paris, is a refined multi-faceted brand encompassing a coffee shop, baking school, estate, hotel, and an exclusive product line featuring wines, premium coffee blends, and cold brews. Catering to an international and discerning French clientele, …