Blending rich olive oil with fiery chili flakes, Sobelini is a premium chili oil crunch crafted to elevate pizza, pasta, and more with heat, texture, and attitude. The product merges Italian tradition with New York swagger, making it a standout in today’s competitive food market. Sobelini came to Wagon Studio for brand identity and packaging design that could capture its bold flavor and unique personality.
Browsing Category Packaging
MAK
The MAK series. What started as a nickname for Theodoros Makarounas became a brand. A symbol for a new generation of wines that refuse to blend on the shelves. Inspired by the bold attitude of the ’90s, loud, playful, and unapologetically confident, while carrying the same energy as the winemaker himself: …
Harmony Blends
Harmony Blends are spice blends crafted with the best possible ingredients. Each flavor combination is intended to be used to amplify all of your recipes. Instead of measuring out a bunch of different spices, sprinkle some Harmony into your dish and voila, flavor unlocked!
Cowshed
Otherway partnered with the brand team to reconnect Cowshed with its origins while ensuring it felt relevant to a modern audience. After reviewing every aspect of the brand, our North Star became the creative tension at the heart of Babington House: muddy boots and champagne flutes.
Mr. Chou
Mr. Chou by Antonay is a modern pastry brand inspired by French choux, crafted to celebrate coffee, cream, and small daily pleasures. Located in Montreal’s Plateau-Mont-Royal neighborhood and is operated by cousins Liam and Dylan, the shop is renowned for its fresh, high-quality, and generously filled pastries.
Strangers®
Strangers® is a bold new confectionery brand created by Valgosa, a family company with a heritage in spice craftsmanship dating back to 1912. Built on over a century of expertise, the brand blends traditional knowledge with a spirit of experimentation, aiming to redefine the boundaries of flavor and challenge conventional expectations within the candy category.
Equip
Equip is not another wellness brand. Equip is a cult-favorite counter movement to overcomplicated health trends. A return to timeless nutrition that works, because that’s how nature designed it. In evolving Equip, a product centered on bovine protein raised on the land, a key insight surfaced: Nutrition used to be simple.
Aqua Libra
Magpie Studio partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. Rooted in the new strategic positioning Refreshingly Good, they set out to celebrate the joy of water in all its forms.
Korean Bros
Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.
Cob Foods
Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Leisure Project
Leisure is a functional hydration drink mixed with a premium blend of natural electrolytes and essential vitamins. Poyant worked to create dynamic packaging illustrations and characters alongside brand designer Sean Morse. Additionally 1,000 unique NFTs were illustrated for a unique Web3 product launch creating a community of interested customers.
Caputo’s Wild
A delicious exploration of chocolate’s wild side. Wild Chocolate is the result of Caputo’s fight to protect and preserve the food traditions of our collective ancestors. Each bar is a reflection of a unique chocolate producer encased in a literal map of the region it is grown. A fitting tribute to the Amazonian rivers …
Mohawk
Mohawk Paper’s new packaging collection is a fun, hands-on tool designed to spark ideas and showcase what’s possible with their premium papers. Packaged like a recipe box, it highlights key packaging applications – folding board, rigid boxes, hang tags, and shopping bags – while showing off special print techniques like embossing, foil stamping, and digital printing.
Big Rock Brewery
Big Rock’s namesake isn’t just a geological wonder – it’s a monument to who they are. Immovable. Timeless. Impossible to ignore. Helms Workshop helped return the brewery to what made it remarkable in the first place: provocative packaging, rare ingredients, and the audacity to be different. And plenty of Calgary swagger.
EAT DIRT
Eat Dirt is a new plant-based laundry detergent, entering a category that’s boomed in recent years and is set to continue to do so, as consumer awareness around environmental issues is slowly but surely seeing buyers put their money where their proverbial planet-conscious mouths are.