Montara (pronounced Mon-tar-uh) is a sparkling verjus born on the sun-drenched coast of California. Crafted from early-harvest Chardonnay grapes, it’s bright, tart, and refreshingly dry – perfect for slow afternoons and golden-hour gatherings. The team at SomethingElse brought What Else in to help bring their brand concept to life.
Browsing Category Branding
Cowshed
Otherway partnered with the brand team to reconnect Cowshed with its origins while ensuring it felt relevant to a modern audience. After reviewing every aspect of the brand, our North Star became the creative tension at the heart of Babington House: muddy boots and champagne flutes.
ADC
For Germany’s largest celebration of creative excellence, EIGA developed a bold and flexible key visual designed to stand out across every touchpoint — from stage to street to screen. At the heart of the identity: the nail — the festival’s most iconic symbol and one of the industry’s most prestigious trophies.
Mr. Chou
Mr. Chou by Antonay is a modern pastry brand inspired by French choux, crafted to celebrate coffee, cream, and small daily pleasures. Located in Montreal’s Plateau-Mont-Royal neighborhood and is operated by cousins Liam and Dylan, the shop is renowned for its fresh, high-quality, and generously filled pastries.
Strangers®
Strangers® is a bold new confectionery brand created by Valgosa, a family company with a heritage in spice craftsmanship dating back to 1912. Built on over a century of expertise, the brand blends traditional knowledge with a spirit of experimentation, aiming to redefine the boundaries of flavor and challenge conventional expectations within the candy category.
Equip
Equip is not another wellness brand. Equip is a cult-favorite counter movement to overcomplicated health trends. A return to timeless nutrition that works, because that’s how nature designed it. In evolving Equip, a product centered on bovine protein raised on the land, a key insight surfaced: Nutrition used to be simple.
Aqua Libra
Magpie Studio partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. Rooted in the new strategic positioning Refreshingly Good, they set out to celebrate the joy of water in all its forms.
Korean Bros
Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.
Cob Foods
Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Leisure Project
Leisure is a functional hydration drink mixed with a premium blend of natural electrolytes and essential vitamins. Poyant worked to create dynamic packaging illustrations and characters alongside brand designer Sean Morse. Additionally 1,000 unique NFTs were illustrated for a unique Web3 product launch creating a community of interested customers.
Caputo’s Wild
A delicious exploration of chocolate’s wild side. Wild Chocolate is the result of Caputo’s fight to protect and preserve the food traditions of our collective ancestors. Each bar is a reflection of a unique chocolate producer encased in a literal map of the region it is grown. A fitting tribute to the Amazonian rivers …
Mr. Burros
Con H Studio developed a concept for Mr. Burros centered on freshness and creativity, using a relaxed tone, humorous wordplay, and vibrant visuals. A charismatic burrito character became the core of the identity, bringing warmth and personality to the brand.
Brass
Violaine & Jeremy designed the visual identity for the very Parisan brasserie Brass, located in the heart of Saint-Germain-des-Pres, they focused on achieving an aesthetic typical of a grand Parisian brasserie, drawing inspiration from figures such as Boris Vian and Miles Davis and from the world of music, brass instruments and musical notations.
Urban Tails
Urban Tails is a new pet store network dedicated to offering top-quality products and creating an inclusive, comfortable, and welcoming space for pets and their “parents.” At Windfor’s, they developed the brand from the ground up, with a strategy and identity system rooted in empathy, care, and community.
Museo Casa Kahlo
The new museum was developed with the guidance of Frida’s great-niece and closest living relative and heir, Mara Romeo Kahlo. It is a project of the Fundación Kahlo, a newly formed nonprofit established by the Kahlo family to preserve Frida’s legacy and promote Mexican, Indigenous, and Latin American art and culture.