Browsing Category Branding

Cob Foods

Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.

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Leisure Project

Leisure is a functional hydration drink mixed with a premium blend of natural electrolytes and essential vitamins. Poyant worked to create dynamic packaging illustrations and characters alongside brand designer Sean Morse. Additionally 1,000 unique NFTs were illustrated for a unique Web3 product launch creating a community of interested customers.

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Caputo’s Wild

A delicious exploration of chocolate’s wild side. Wild Chocolate is the result of Caputo’s fight to protect and preserve the food traditions of our collective ancestors. Each bar is a reflection of a unique chocolate producer encased in a literal map of the region it is grown. A fitting tribute to the Amazonian rivers …

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Mr. Burros

Con H Studio developed a concept for Mr. Burros centered on freshness and creativity, using a relaxed tone, humorous wordplay, and vibrant visuals. A charismatic burrito character became the core of the identity, bringing warmth and personality to the brand.

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Brass

Violaine & Jeremy designed the visual identity for the very Parisan brasserie Brass, located in the heart of Saint-Germain-des-Pres, they focused on achieving an aesthetic typical of a grand Parisian brasserie, drawing inspiration from figures such as Boris Vian and Miles Davis and from the world of music, brass instruments and musical notations.

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Urban Tails

Urban Tails is a new pet store network dedicated to offering top-quality products and creating an inclusive, comfortable, and welcoming space for pets and their “parents.” At Windfor’s, they developed the brand from the ground up, with a strategy and identity system rooted in empathy, care, and community.

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Museo Casa Kahlo

The new museum was developed with the guidance of Frida’s great-niece and closest living relative and heir, Mara Romeo Kahlo. It is a project of the Fundación Kahlo, a newly formed nonprofit established by the Kahlo family to preserve Frida’s legacy and promote Mexican, Indigenous, and Latin American art and culture.

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Big Rock Brewery

Big Rock’s namesake isn’t just a geological wonder – it’s a monument to who they are. Immovable. Timeless. Impossible to ignore. Helms Workshop helped return the brewery to what made it remarkable in the first place: provocative packaging, rare ingredients, and the audacity to be different. And plenty of Calgary swagger.

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XOCHI

Xochi is a prebiotic soda made with 100% natural ingredients, developed in close dialogue with the traditions surrounding aguamiel. The visual identity draws from everyday Mexican graphic culture — street signage, festive clothing, decorative elements and popular visual expressions — reinterpreted through a contemporary, playful lens.

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Eat Real

The brand Eat Real refresh spearheads a big shift in positioning from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials.

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YALA Greek

Yala is a brand offering authentic Greek ice cream, created in Greece and churned in America, with roots in the founder’s grandfather, Papou. The brand embodies warmth and tradition, designed by Herefor to be inviting and playful, incorporating elements of Greek architecture and nostalgic American ice cream shop aesthetics.

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Dilmah Watte Ceylon Teas

Dilmah founder Merrill J. Fernando has chosen four remarkable teas from Sri Lanka’s diverse tea regions, highlighting the effects of elevation on flavor. This collection exemplifies top-tier tea craftsmanship. To enhance their unique qualities, a new modern packaging design was introduced, aimed at showcasing Dilmah’s finest offerings.

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Perro Verde

Perro Verde, a mezcal brand in Los Angeles founded by enthusiasts and guided by mezcalero Don Porfirio Chagoya, recently gained investor Benicio del Toro. The brand focuses on rare agave varieties and aims to merge luxury with artisanal traditions, honoring cultural heritage while maintaining mezcal’s authentic craftsmanship and spirit.

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Panettoni Incardona

The Incardona brand identity embodies balance through shapes and contrasting weights, utilizing color and typography for a warm, recognizable visual system. Inspired by Christmas, it incorporates a playful word connection to gift-giving, creating a coherent contemporary ecosystem that highlights product details and storytelling.

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