Xochi is a prebiotic soda made with 100% natural ingredients, developed in close dialogue with the traditions surrounding aguamiel. The visual identity draws from everyday Mexican graphic culture — street signage, festive clothing, decorative elements and popular visual expressions — reinterpreted through a contemporary, playful lens.
Browsing Category Branding
Gallop — Children’s Marionette Theater
The curtain rises… Anya Evdokimova have created a new project for the children’s puppet theater »Gallop«. The brand concept of this project is built on the idea of combinations –…
Eat Real
The brand Eat Real refresh spearheads a big shift in positioning from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials.
YALA Greek
Yala is a brand offering authentic Greek ice cream, created in Greece and churned in America, with roots in the founder’s grandfather, Papou. The brand embodies warmth and tradition, designed by Herefor to be inviting and playful, incorporating elements of Greek architecture and nostalgic American ice cream shop aesthetics.
Dilmah Watte Ceylon Teas
Dilmah founder Merrill J. Fernando has chosen four remarkable teas from Sri Lanka’s diverse tea regions, highlighting the effects of elevation on flavor. This collection exemplifies top-tier tea craftsmanship. To enhance their unique qualities, a new modern packaging design was introduced, aimed at showcasing Dilmah’s finest offerings.
Perro Verde
Perro Verde, a mezcal brand in Los Angeles founded by enthusiasts and guided by mezcalero Don Porfirio Chagoya, recently gained investor Benicio del Toro. The brand focuses on rare agave varieties and aims to merge luxury with artisanal traditions, honoring cultural heritage while maintaining mezcal’s authentic craftsmanship and spirit.
Panettoni Incardona
The Incardona brand identity embodies balance through shapes and contrasting weights, utilizing color and typography for a warm, recognizable visual system. Inspired by Christmas, it incorporates a playful word connection to gift-giving, creating a coherent contemporary ecosystem that highlights product details and storytelling.
1001 Nuts
1001 Nuts rebrands to go global while retaining its core identity. K2 enhances its visual language, making it sleeker and bolder. The new brand story and illustrated system blend tradition with transformation, reflecting the essence of the original while positioning itself for a broader audience. Check their Instagram and LinkedIn for more.
Budcraft CBD
Budcraft CBD collaborated with Design Happy to create a playful brand identity, inspired by 1920s animation. They developed whimsical characters representing each flavor against a classic-blue backdrop. This unique blend of nostalgic art and modern design helps Budcraft CBD stand out in the wellness market.
Desert Bloom
Desert Bloom is a small-batch chocolatier inspired by the Southwest, using local ingredients like prickly pear and blue corn. Its brand identity features sturdy logos and rustic typography, reflecting the region’s beauty and charm, while creating a unique shelf presence emphasizing land and craft.
Portland Coffee Roasters
Portland Coffee Roasters aimed to expand their specialty cold brew presence after 30 years in Portland. They partnered with Food Court Creative to develop a striking identity for their cans using playful typography and bold colors. Key flavor notes and attributes were highlighted to attract coffee enthusiasts.
Hasta la Pizza Baby
This is Hasta la Pizza Baby, a Neapolitan-style pizzeria located in Medellín. Originally launched as a more casual concept in the Provenza neighborhood, the project was put on hold after the pandemic. The new brand identity celebrates “lost loves” and modern romances …
Ukino Matcha
Ukino Matcha came to Siena Zadro with the brief of creating a sister brand to their T totaler, a brand that would truly embrace Matcha as a product and market seperate from the Sydney cafe culture. Amber (Owner and Founder of Ukino Matcha), wanted to specialise deeply …
Chocolulu
Chocolulu: A name that dances in your mind, catchy and unforgettable. With playful simplicity, it instantly highlights the quality and delight offered by the unique range of beverages. The word ‘Lulu,’ in slang, is used to describe something or someone extraordinary and one-of-a-kind …