Super Studio was commissioned to create a brand design for Dashi, a up-and-coming takeaway ramen restaurant. With the client’s agreement, this is the case study of its abandoned concept, because they simply couldn’t let it go.
The centerpiece of the branding design is the logotype, which features a spiral in the shape of a Narutomaki fishcake. This choice was inspired by the traditional ingredient used in ramen dishes, symbolizing authenticity and culinary excellence. The spiral shape not only adds visual interest but also represents the dynamic and vibrant nature of Dashi Ramen.
A clever touch was incorporated into the logotype by shaping the letter „S“ in the word „Dashi“ like a ramen noodle. This subtle but impactful detail reinforces the restaurant’s focus on ramen and adds a playful element to the overall design.
Check out the Instagram and LinkedIn sites.
