Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Posts tagged packaging
Leisure Project
Leisure is a functional hydration drink mixed with a premium blend of natural electrolytes and essential vitamins. Poyant worked to create dynamic packaging illustrations and characters alongside brand designer Sean Morse. Additionally 1,000 unique NFTs were illustrated for a unique Web3 product launch creating a community of interested customers.
Caputo’s Wild
A delicious exploration of chocolate’s wild side. Wild Chocolate is the result of Caputo’s fight to protect and preserve the food traditions of our collective ancestors. Each bar is a reflection of a unique chocolate producer encased in a literal map of the region it is grown. A fitting tribute to the Amazonian rivers …
Mohawk
Mohawk Paper’s new packaging collection is a fun, hands-on tool designed to spark ideas and showcase what’s possible with their premium papers. Packaged like a recipe box, it highlights key packaging applications – folding board, rigid boxes, hang tags, and shopping bags – while showing off special print techniques like embossing, foil stamping, and digital printing.
Big Rock Brewery
Big Rock’s namesake isn’t just a geological wonder – it’s a monument to who they are. Immovable. Timeless. Impossible to ignore. Helms Workshop helped return the brewery to what made it remarkable in the first place: provocative packaging, rare ingredients, and the audacity to be different. And plenty of Calgary swagger.
EAT DIRT
Eat Dirt is a new plant-based laundry detergent, entering a category that’s boomed in recent years and is set to continue to do so, as consumer awareness around environmental issues is slowly but surely seeing buyers put their money where their proverbial planet-conscious mouths are.
XOCHI
Xochi is a prebiotic soda made with 100% natural ingredients, developed in close dialogue with the traditions surrounding aguamiel. The visual identity draws from everyday Mexican graphic culture — street signage, festive clothing, decorative elements and popular visual expressions — reinterpreted through a contemporary, playful lens.
YALA Greek
Yala is a brand offering authentic Greek ice cream, created in Greece and churned in America, with roots in the founder’s grandfather, Papou. The brand embodies warmth and tradition, designed by Herefor to be inviting and playful, incorporating elements of Greek architecture and nostalgic American ice cream shop aesthetics.
Dilmah Watte Ceylon Teas
Dilmah founder Merrill J. Fernando has chosen four remarkable teas from Sri Lanka’s diverse tea regions, highlighting the effects of elevation on flavor. This collection exemplifies top-tier tea craftsmanship. To enhance their unique qualities, a new modern packaging design was introduced, aimed at showcasing Dilmah’s finest offerings.
Perro Verde
Perro Verde, a mezcal brand in Los Angeles founded by enthusiasts and guided by mezcalero Don Porfirio Chagoya, recently gained investor Benicio del Toro. The brand focuses on rare agave varieties and aims to merge luxury with artisanal traditions, honoring cultural heritage while maintaining mezcal’s authentic craftsmanship and spirit.
Panettoni Incardona
The Incardona brand identity embodies balance through shapes and contrasting weights, utilizing color and typography for a warm, recognizable visual system. Inspired by Christmas, it incorporates a playful word connection to gift-giving, creating a coherent contemporary ecosystem that highlights product details and storytelling.
1001 Nuts
1001 Nuts rebrands to go global while retaining its core identity. K2 enhances its visual language, making it sleeker and bolder. The new brand story and illustrated system blend tradition with transformation, reflecting the essence of the original while positioning itself for a broader audience. Check their Instagram and LinkedIn for more.
Budcraft CBD
Budcraft CBD collaborated with Design Happy to create a playful brand identity, inspired by 1920s animation. They developed whimsical characters representing each flavor against a classic-blue backdrop. This unique blend of nostalgic art and modern design helps Budcraft CBD stand out in the wellness market.
Desert Bloom
Desert Bloom is a small-batch chocolatier inspired by the Southwest, using local ingredients like prickly pear and blue corn. Its brand identity features sturdy logos and rustic typography, reflecting the region’s beauty and charm, while creating a unique shelf presence emphasizing land and craft.