Tasty branding captures the maverick spirit of Baked, an artisanal bakery and cafe with locations in Brooklyn, Manhattan and Tokyo, that offers a unique take on American food with a twist. The graphics mix the vernacular of classic American fare, mid-century modern design, and a bit of brash Brooklyn energy to convey Baked’s mission to surprise, delight and bring better baking mixes, delicious granola, and dreamy dessert spreads to everyone.

Hinterland is a New York-based multidisciplinary studio. They create branding and identity for print, digital and environments; publication design for books and magazines; and illustrations and information graphics.

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Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Baked – bakery and cafe, New York

Check out the Instagram and Facebook sites.