Wine is always tied to place, from the elusive nature of ‘terroir’ to eponymous wines from regions like Burgundy and Chablis. Yet New Jersey is not a place that usually comes to mind when you think of wine. We saw that as an opportunity.
The packaging work for Beneduce Vineyards, a small quality-focused winery in the hills of Hunterdon County, aims to establish New Jersey as a new destination for wine.
If you’re familiar with New Jersey at all, then you’ve probably heard it referred to as the ‘Garden State’. Farming is an important part of the state’s heritage, and present day. At Beneduce Vineyards, it’s just as important. All of their wines are proudly estate grown.
So the packaging design concept—a modern take on the Farmers’ Almanac—celebrates the role of farming in winemaking, and brings cohesiveness to a growing portfolio.