An eco-modern brand design for the biodegradable toothbrush. It looks and feels like regular plastic. But what’s special about the Biobrush toothbrush is – it’s made from bioplastic from wood waste! EIGA wanted to make this added value visible in the brand and packaging design.
The design elements create variety. Each product color was provided with a key visual that reminds of plant shoots.
The stars on the packaging of the Kids brushes have wood names, such as Oaky, Ginko & Co. Illustrated in the same style, they provide differentiation for this line.
The Special Edition brushes are molded from differently colored granulate leftovers from a production run. This creates a random color gradient that makes each piece unique. This is acknowledged by the particularly colorful outer packaging.