Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With an existing design which looked too close for comfort to their cider cousins, Cornish Orchard’s softs needed a redesign to establish their own, distinct proposition and capitalize on the booming premium softs market.
To match Cornish Orchards all-natural, great taste Thirst created a naturally bold design. Rallying against the botanical illustration boom, each product’s simple ingredients are celebrated with fresh, fun and fruity illustrations. Hand rendered typography adds a natural touch, while vibrant colour splits create striking brand blocking behind bar and on shelf. All in all, a stand out new range that brings the freshness of the orchard onto pack.