The basic idea for Mireldy was it to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency.
The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. At the same time the shape of the logo leaves room for modular intervention. Out of its basis Mireldy established a system and created the entire visual identity.
All materials are personalized so every employee can have a personal visual identity. Whether you want to be a „Unicorn“, „Space director“ or „Panda“ their visual identity can make it happen.