In 2019 maverick chef Carl Clarke, founder of Chik’n and Chick N’Sours came up with the idea of making one of the world’s naughtiest meals into something genuinely healthy. From that day Otherway became partners and turned a bold idea into a bold new brand.
The key to Future Noodles is finding the right balance between the enjoyment and taste of noodles with the science of a nutritionally complete meal. The product itself has been created by a team of scientists in Cambridge and is pioneering the market. As a result the brand positioning needed to be entertaining, but also not down play the innovation that sits at the heart of the company.