Gretas is a café located at the Haymarket hotel in Stockholm. The building was previously home to a famous department store dating back to the beginning of the 20th century. It was here that the legendary Greta Garbo was discovered while working in one of the shops.
The identity is based around an illustration that 25AH created. Different sections are used to create pattern variations throughout the identity.
25AH is a Stockholm-based multidisciplinary brand and design agency that uses commercial strategy for creative and unconventional design and identity solutions.