Modesta Cassinello is an honest transparent and open cosmetics company, looking to provide a unique experience. Plácida opted for a sophisticated graphic ecosystem to accompany the brand, which would reflect its elegance and pureness. By limiting the choice of colours to black and white and using a Classic Serif font, this cosmetic range takes on its own personality and achieves the desired unisex message.
Delicateness, pureness and the concept of natural cosmetics are reinforced by the images used on the packaging. They bring out the botanical aspect of Modesta Casinello and natural resources used as the base of the products components.