vitaminwater asked Collins to help them revitalize the brand with a new operating system, new strategy and visual language. To do this they needed to reinvigorate the magic that made them so iconic in the first place.
The solution builds off their iconic label, bold tone of voice, and endless variety of flavors, positioning them as a champion of vibrancy. Vibrancy of personality, expression, and identity — an idea that was natural to their brand and something the world could use a little more of.
Check out the Instagram and Twitter sites.
