Optima Planta grow herbs with humidity in AI controlled boxes. It’s called aeroponics and it enables super local and sustainable cultivation. The technique is developed by NASA so we’re not talking your ordinary “local” and “sustainable” product. This is a method that basically allows anyone to be a farmer, since it enables farming without soil and with 95% less water. Our task was to bring this brand from B2B to B2C with a new stand-out identity, packaging design and story.