The project commissioned by Urbanbites’ founders Daniel Mondelo and María Astorga, starts with the initial naming originated by the Spanish brands’ creators. Additionally, the claim “Feed your mood” was developed in collaboration with Masquespacio. The branding and web design on the other hand was based on the brands’ values, that are closely connected with the potential customers’ needs and tastes from the Spanish brand specialized in gourmet subscription boxes. Thus the project seeks to find the balance between the craftsmanship from Urbanbites’ products and the innovative label from a new kind of gourmet with new flavours, textures and a ‘vintage contemporary’ image, seducing for the most urban people.
Photography by Luis Beltran