Villa Beluno is a boutique hotel on a gently rising hill overlooking Patagonia’s Nahuel Huapi Lake. The RGS Group in Buenos Aires asked KCS and Satellite to craft a brand identity for this luxury destination. The comprehensive project included brand strategy, narrative and naming; design of primary & secondary logos, custom typography, brand patterns, and website and packaging. We developed “pull through” branding via: welcome materials, way finding, room accoutrements, and signage. Identities were also developed for Villa Beluno’s companion restaurant, patisserie, and bar.