Honeysticks began in Aotearoa New Zealand with a simple goal: to make safer crayons for kids – using 100% natural beeswax and nothing nasty. Backed by NZTE, they’ve since become the #2 crayon brand in the world, second only to petroleum-based giant Crayola. Led by our overarching brand idea “A World of Pure Creation”, Honeysticks have positioned themselves as cheerful champions of creative play.
Browsing Category Design
Sobelini
Blending rich olive oil with fiery chili flakes, Sobelini is a premium chili oil crunch crafted to elevate pizza, pasta, and more with heat, texture, and attitude. The product merges Italian tradition with New York swagger, making it a standout in today’s competitive food market. Sobelini came to Wagon Studio for brand identity and packaging design that could capture its bold flavor and unique personality.
MAK
The MAK series. What started as a nickname for Theodoros Makarounas became a brand. A symbol for a new generation of wines that refuse to blend on the shelves. Inspired by the bold attitude of the ’90s, loud, playful, and unapologetically confident, while carrying the same energy as the winemaker himself: …
Peppy Step
Peppy Step is a playful walking app inspired by the joy and personality of dogs, built around the idea of making every walk feel more joyful. The identity takes cues from Stevie, the brand’s adorable pup, creating a visual language that feels friendly, energetic, and distinctly canine without becoming overly literal.
Harmony Blends
Harmony Blends are spice blends crafted with the best possible ingredients. Each flavor combination is intended to be used to amplify all of your recipes. Instead of measuring out a bunch of different spices, sprinkle some Harmony into your dish and voila, flavor unlocked!
Tenski
Artur Tenczynski, better known as Tenski, is a Stockholm-based typographer, illustrator & motion designer. A true experimenter, Tenski is constantly pushing the boundaries between typography and illustration. His 2D & 3D designs, full of distinct colours & textures, abstract shapes & movements, are equally at home on a billboard as they are in an editorial.
Montara
Montara (pronounced Mon-tar-uh) is a sparkling verjus born on the sun-drenched coast of California. Crafted from early-harvest Chardonnay grapes, it’s bright, tart, and refreshingly dry – perfect for slow afternoons and golden-hour gatherings. The team at SomethingElse brought What Else in to help bring their brand concept to life.
Cowshed
Otherway partnered with the brand team to reconnect Cowshed with its origins while ensuring it felt relevant to a modern audience. After reviewing every aspect of the brand, our North Star became the creative tension at the heart of Babington House: muddy boots and champagne flutes.
ADC
For Germany’s largest celebration of creative excellence, EIGA developed a bold and flexible key visual designed to stand out across every touchpoint — from stage to street to screen. At the heart of the identity: the nail — the festival’s most iconic symbol and one of the industry’s most prestigious trophies.
Mr. Chou
Mr. Chou by Antonay is a modern pastry brand inspired by French choux, crafted to celebrate coffee, cream, and small daily pleasures. Located in Montreal’s Plateau-Mont-Royal neighborhood and is operated by cousins Liam and Dylan, the shop is renowned for its fresh, high-quality, and generously filled pastries.
Strangers®
Strangers® is a bold new confectionery brand created by Valgosa, a family company with a heritage in spice craftsmanship dating back to 1912. Built on over a century of expertise, the brand blends traditional knowledge with a spirit of experimentation, aiming to redefine the boundaries of flavor and challenge conventional expectations within the candy category.
Equip
Equip is not another wellness brand. Equip is a cult-favorite counter movement to overcomplicated health trends. A return to timeless nutrition that works, because that’s how nature designed it. In evolving Equip, a product centered on bovine protein raised on the land, a key insight surfaced: Nutrition used to be simple.
Aqua Libra
Magpie Studio partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. Rooted in the new strategic positioning Refreshingly Good, they set out to celebrate the joy of water in all its forms.
Korean Bros
Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.