Magpie Studio partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. Rooted in the new strategic positioning Refreshingly Good, they set out to celebrate the joy of water in all its forms.
Browsing Category Design
Korean Bros
Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.
Cob Foods
Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Leisure Project
Leisure is a functional hydration drink mixed with a premium blend of natural electrolytes and essential vitamins. Poyant worked to create dynamic packaging illustrations and characters alongside brand designer Sean Morse. Additionally 1,000 unique NFTs were illustrated for a unique Web3 product launch creating a community of interested customers.
Caputo’s Wild
A delicious exploration of chocolate’s wild side. Wild Chocolate is the result of Caputo’s fight to protect and preserve the food traditions of our collective ancestors. Each bar is a reflection of a unique chocolate producer encased in a literal map of the region it is grown. A fitting tribute to the Amazonian rivers …
Mohawk
Mohawk Paper’s new packaging collection is a fun, hands-on tool designed to spark ideas and showcase what’s possible with their premium papers. Packaged like a recipe box, it highlights key packaging applications – folding board, rigid boxes, hang tags, and shopping bags – while showing off special print techniques like embossing, foil stamping, and digital printing.
Amiko Gelato
Amiko Gelato is not just a place to enjoy a delicious ice cream, but a true sensory experience that will transport you to a parallel universe, where vibrant colors, surreal shapes, and human warmth merge in an explosion of creativity. Inspired by the Art Deco of Palm Beach County in Miami.
Mr. Burros
Con H Studio developed a concept for Mr. Burros centered on freshness and creativity, using a relaxed tone, humorous wordplay, and vibrant visuals. A charismatic burrito character became the core of the identity, bringing warmth and personality to the brand.
Brass
Violaine & Jeremy designed the visual identity for the very Parisan brasserie Brass, located in the heart of Saint-Germain-des-Pres, they focused on achieving an aesthetic typical of a grand Parisian brasserie, drawing inspiration from figures such as Boris Vian and Miles Davis and from the world of music, brass instruments and musical notations.
Urban Tails
Urban Tails is a new pet store network dedicated to offering top-quality products and creating an inclusive, comfortable, and welcoming space for pets and their “parents.” At Windfor’s, they developed the brand from the ground up, with a strategy and identity system rooted in empathy, care, and community.
Museo Casa Kahlo
The new museum was developed with the guidance of Frida’s great-niece and closest living relative and heir, Mara Romeo Kahlo. It is a project of the Fundación Kahlo, a newly formed nonprofit established by the Kahlo family to preserve Frida’s legacy and promote Mexican, Indigenous, and Latin American art and culture.
Big Rock Brewery
Big Rock’s namesake isn’t just a geological wonder – it’s a monument to who they are. Immovable. Timeless. Impossible to ignore. Helms Workshop helped return the brewery to what made it remarkable in the first place: provocative packaging, rare ingredients, and the audacity to be different. And plenty of Calgary swagger.
EAT DIRT
Eat Dirt is a new plant-based laundry detergent, entering a category that’s boomed in recent years and is set to continue to do so, as consumer awareness around environmental issues is slowly but surely seeing buyers put their money where their proverbial planet-conscious mouths are.
XOCHI
Xochi is a prebiotic soda made with 100% natural ingredients, developed in close dialogue with the traditions surrounding aguamiel. The visual identity draws from everyday Mexican graphic culture — street signage, festive clothing, decorative elements and popular visual expressions — reinterpreted through a contemporary, playful lens.
Gallop — Children’s Marionette Theater
The curtain rises… Anya Evdokimova have created a new project for the children’s puppet theater »Gallop«. The brand concept of this project is built on the idea of combinations –…