Inspired by cow blotches that have been transferred into to textures and colors of the earth and nature. Branding and packaging was designed by Mamba, a graphic communication studio based in Mexico City.
Product aimed at a select audience of vegans who take care of the environment and their health. For the logo, a simple and geometric typeface was selected that made a contrast with the rustic nature of the spots.
Their approach with clean, sans-serif typography gives Cocot a luxurious feel mostly associated with high-end brands. The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.