Ad-Top-5-Links-November-2019
Easy Peasy Visual Identity

Easy Peasy by CFC

Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning »very easy« is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect. Keywords of the brand were: easy, active, fun, bold, chat.

To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, they designed packaging with bold typography and colorful graphics. CFC also developed a short film introducing the brand concept and products.

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Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

Easy Peasy Visual Identity

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