“Pure” by B&W Graphic Lab is a limited coffee bean for B&W to invite friends. The product is called “Pure Paste”. The design from B&W also pursues the height of Pure Paste by developing a graphic logo through color and form.
Opening of the packaging process of exploration and research importance, just like the coffee beans baking itself extraction process, under the appearance of ugly contains a colorful and rich in energy, each flavor of the coffee beans has its pattern with local characteristics, shapes and colors of rhythm with the taste of the coffee bean echo of form of visual and taste, different from other coffee brand packaging design on the market, “pure” is a more exploration and experimental coffee brand, just like the B&W design studio, and they need to deal with daily work, is full of challenge and surprise. B&W also want to express this feeling through this product, and also hope that more people can understand the nature of our work.